Trade and Investment Convention Booth

The Challenge:

The Export-Import Bank of Trinidad and Tobago was seeking a way to improve their visual presence at the Trade and Investment Conference with the aim of: • Providing information on the specific role of an export-import bank • Showcasing the bank as a capable, welcoming and trustworthy institution • Engaging visitors with an activity that encourages increased participation

Solution:

• Designed and built a booth that incorporated clear messaging about the Bank’s services, including the featured product – the X-Loan
• Incorporated luxe finishes to increase the profile of the booth – white lounge furniture, ceiling with built-in downlighters, vinyl flooring
• Created a comfortable and luxe lounge area for business discussions and meetings
• Developed a digital trivia quiz to increase attendee knowledge about Eximbank’s product offerings

Results:

• Generated 300+ quality leads
• Hosted multiple high-level business meetings in the lounge area
• Over 700 attendees participated in the Eximbank trivia quiz
• Shortlisted for best-in-class booth award at Trade and Investment Convention

 

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