Guardian Life Sales Awards
Our Role: Experiences
The Challenge:After having a successful technology focused event at the beginning of the year, Guardian Life wanted to continue to showcase the company’s commitment to innovation by injecting that technology-driven theme into its annual agent Sales Awards.
- Conceptualized an event name and tagline “Metamorph: Our Global Transformation” and its visual identity, in keeping with Guardian’s current company vision, brand guidelines and color story.
- Coordinated filming of award winners and various speeches for a blended event of pre recording and live presentations
- Developed the run of show and script timing to seamlessly integrate various entertainment acts to maintain the interest of viewers, during the long running production
- Executed a sleek and futuristic environment, with a strong emphasis on technology, to highlight the theme of the event.
- Reduced the overall run time of the event by 50%, while maintaining the entertainment value
- Transformed the Hyatt ballroom into an immersive technology-centered brand experience
- Maximized the value of the Hyatt venue by adding an after-party to the awards ceremony