Nutri-Go

The Challenge:

Nestlé launched the Nutri-Go nutritional energy shake two years prior, but wanted to relaunch the product with the goal of increasing the visibility online and in-trade.

Solution

• Recommended that the product be re-positioned as a lifestyle product for busy people on the go, as opposed to a fitness and wellness product
• Launched an influencer campaign that included young entrepreneurs, professionals and performers in Trinidad and Jamaica
• Created a new tagline ‘Good to Go’ and a Nutri-Go jingle for radio use
• Managed sponsorship deals with celebrities and television shows to increase mass awareness of the product

Results

• Increased social media following by 400% within 8 months
• Improved brand awareness and recall among young people ages 18-30
• 2.5x increase in organic mentions online and on radio

 

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