Nestle
Nutri-Go
Our Role: Marketing
The Challenge:
Nestlé launched the Nutri-Go nutritional energy shake two years prior, but wanted to relaunch the product with the goal of increasing the visibility online and in-trade.Solution
- Recommended that the product be re-positioned as a lifestyle product for busy people on the go, as opposed to a fitness and wellness product
- Launched an influencer campaign that included young entrepreneurs, professionals and performers in Trinidad and Jamaica
- Created a new tagline ‘Good to Go’ and a Nutri-Go jingle for radio use
- Managed sponsorship deals with celebrities and television shows to increase mass awareness of the product
Results
- Increased social media following by 400% within 8 months
- Improved brand awareness and recall among young people ages 18-30
- 2.5x increase in organic mentions online and on radio




















