The Inter-American Development Bank’s (IDB) 2021-2025 Country Strategy focused on the Digital Transformation of T&T. The organization’s presence at the Tech Hub Island Summit (T.H.I.S.) was to emphasize their support of digitalization to support economic transformation. It was important that visitors left the booth, with a better understanding of how the country’s strategic use of technology can significantly enhance their life.
Solution
Designed the booth around a main technological element: an infinity LED screen, to show continuous moving imagery surrounding the theme of technology
Featured curved side walls to prominently display important information on their initiatives, with a scannable QR code, and to help the booth stand out
Utilized modern chrome and mirrored furnishings that evoked a futuristic and technology forward look
Results
The technology centered theme was clearly delivered through both the printed imagery and use of screens
Guests of the conference were curious about the walkover screens, which provided an attraction that brought attendees into the booth
