The National Petroleum Marketing Company LTD (NP) came to us with a vision of a tropical oasis, to promote their Ultra Lubricants, and NP Cooking Gas. They required a designated seating area to facilitate conversations about sales and a food sampling area that featured the new, lightweight gas tanks. Their primary objective was to ensure cross-brand visibility, in a warm and inviting Caribbean space, and to have meaningful interactions with their customer base.
Solution
Conceptualized and designed the booth using various tropical elements like wood, pallet furniture, artificial grass and real, lush plants
Featured a large wooden structure at the center of the booth to display the main branding and separate the Ultra Lubricant, and NP Cooking Gas areas
Maintained a mainly open space booth for easy access to explore the designated areas
Utilized key lighting to keep the space bright, vibrant and inviting
Results
NP’s corporate brand and its associated brands were clearly displayed and enjoyed maximum visibility
High foot traffic in the booth due to the open concept design, inclusion of food sampling, and location near one of the expo entrances
