TrinRe Premier Insurance
Guyana Energy Conference Booth
Our Role: Exhibitions
The Challenge:
TrinRe had recently launched Premier Insurance, a new brand with the goal of providing large-scale financial solutions to the growing energy and construction sectors in Guyana. The brand was new, and needed to establish itself as an industry leader at its first-ever event - The Guyana Energy Conference.Solution:
- Designed and built a booth themed around Premier Insurance’s key brand element – the rocket – incorporating a 3D rocket ship and a backlit outer space night sky.
- Maximized space in a limited floor plan by using hidden storage and custom-built greeting counters.
- Integrated scannable QR codes into the design, with a microsite that provided additional information about the new company.
Results:
- Generated 250+ quality leads
- Arranged business meetings with oil and gas sector leaders and decision makers
- Received over 1000 visits to the microsite
