Works Credit Union
Works Credit Union Rebrand
Our Role: Rebranding
The Challenge:
Works Credit Union was seeking to modernize and update its visual branding to appeal to a younger clientele, and better align with the organization’s progressive vision.Solution
- Developed a new tagline and jingle that appealed to a wider youthful audience ‘Works for You, Works for Me, Works for Everybody’
- Created a new visual brand guide to incorporate bolder more modern colours and design elements
- Generated sub-brands that defined the organization’s forward-thinking vision: Green Works (An agricultural project created by Works Credit Union)
- Re-defined the annual general meeting (AGM) as a major community building opportunity among the existing members
Results
- 2.5x increase in inbound leads for new member applications
- Increased knowledge about available products among existing members
- 75% increased participation in credit union events and activities
- High brand recall and recognition of the credit union among competitors’ brands
